Gradually, Then Suddenly, A New Normal

This is how it usually happens--

Last Call — Medium: "As Dick Tofel of ProPublica often points out, newspaper revenue has been shrinking since 2006, but the American economy has been growing since 2009. Between 1970 and now, the US has averaged only six years between recessions; the current period of growth crossed the six year mark this spring. We are statistically much closer to the next recession than to the last one, and in a recession, ad dollars are the first to go. Many papers will go bankrupt the way Hemingway’s Mike Campbell did: Gradually, and then suddenly." read more at link above

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